Lucy Fisher
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Please click on the links below to read my articles.

Raconteur and supplements for The Times and The Sunday Times
The Art of Editorial
Getting to grips with consumer power through social media
Listening to social media for prompts

Engineering and Technology (E&T) magazine, for the Institute of Engineering and Techology (IET)
Get creative to solve engineering's image problem for Engineering and Technology

The Guardian
How modern marketers allocate budgets to maximize growth
The brands ripping up the male marketing rule book
Touker Suleyman: ‘Digital has taken the UK economy out of recession’
Five of the best company straplines and the stories behind them
A new era for domain management – and why marketers must sit up and take note
Six things CEOs want from their marketing teams in a digital age
Why retailers must focus on web usability if they are to hold on to their customers
Has Coca-Cola's Share a Coke campaign passed its sell-by date?
Debranding: Why Coca-Cola's decision to drop its name worked
Treat your consumers the way 1D treats its fans - entertain and inspire
Events technology - and how to monetise it
Do record labels need to invest in CRM?
Why Fab.com proves that social media sells

Marketing Week
How CRM is becoming the 'new advertising'
Achieving loyalty without a card
Why brands such as Innocent, Virgin Media and Absolut claim that 'brand personality' training boosts sales
Why social media requires a content strategy alongside a nimble approach to marketing planning
Roundtable discussion: What exactly is customer engagement and who is responsible for it?
With marketers increasingly stretched, a range of new creative techniques are swiftly up-skilling teams
How ‘gamification’ is helping research professionals to gain valuable customer insight
Even the world’s leading retailers are still feeling their way when it comes to cross-channel operations
How interactive brands stand out from the crowd, leveraging technology and making their mark at trade shows
Marketers’ new weapon of choice is state-of-the-art training techniques for retail partners
The digital revolution is providing ample opportunity for brands to encourage dialogue
The recession has led to increased sophistication in the direct marketing efforts of forward-thinking brands
Why marketing directors must wake up to data
Marketers are turning to a new generation of consumer classification tools and research methods
Why big discounts can lead to damaged brand values

Impact Magazine and Research-live.com (published by the Market Research Society)
Taylor Swift may not be a fan, but music streaming company Spotify has big ambitions for its service, and data insight is at the heart of its expansion
How research helps the BBC keep up with the pace of technological change
What lay behind the success of the #nomakeupselfie campaign which raised £9m for Cancer Research UK?
Interview with Heineken UK's head of strategic insights on how to maintain relevance in the highly competitive brewing industry
How Disney's research unit 'keeps up with the kids'
How does a 150-year-old company stay relevant? A profile piece with the Heinz director of strategy
Why data is set to fuel the future of the Auto Trader brand
Profile with publisher HarperCollins' new insight director, David Boyle
Why research professionals need to be mindful of a growing movement towards greater data-sharing

B2B Marketing
What does your CEO think of you?
New technologies mean new possibilities in print for business-to-business marketers
Why B2B businesses with retail outlets appear to have weathered the storm better than their B2C counterparts
How ambitious marketers can drive their careers forward
Social media channels are giving CSR a fresh lease of life
Mentorship arrangements are becoming increasingly popular, but how do you ensure both mentor and mentee get the most out of the relationship?
Which format works best at the different stages of the often lengthy and complex B2B buying cycle?
Online PR: how to manage brand reputation online
Does data or creative distinguish the best of B2B campaigns?

Why it’s important not to blog for blogging’s sake
Women in B2B marketing: stats, stereotypes and success stories
What does the future hold for email marketing?
Redefining the battlefield
Fighting talk
Online PR: When 'Fluffy' met 'Techie'
Rebel with a Cause
Discovering Social Media

BBC Online
New web domains 'mean big business'
Energy-saving technologies cutting firms' fuel bills

Data Strategy
Walk the line: the balance between personalisation and intrusion is one which marketers must consider carefully
How businesses are harnessing the power of data in real-time to drive competitive advantage
Data managers at charities are keen to convert donor insight into hard cash for good causes
Data is at the centre of a turf war in the finance sector
Is social media really a data goldmine?
Why more effective collaboration between marketing and finance professionals is needed

The PIE news ('Professionals in International Education')
What are the most effective media to recruit international students in an increasingly globalised world?
How are marketers in international education embracing social media?

Lux Magazine (official publication of the Lighting Industry Association) - Live event reporting
Half of lighting suppliers 'don't understand their products', says Sainsbury's engineering boss
LED isn't always the answer, says leading retail lighting designer
Energy efficiency offers potential of 'mega-savings' in retail
Use 'the best products you can afford' says Next's Peter Bowman

More event reporting examples from Market Research Society event:
The market research industry: 'horribly white and middle class'?
Martin Sorrell talks integration, Google and good ideas
'A lot of noise, and very little informed debate'
'Desirable brands have authentic conversations'
Connecting to nodes
'The more we think and consider, the further we get from our emotions'

'With knowledge comes power, and with power comes great responsibility'

Insight squared

Privacy Laws & Business
Privacy challenges of cloud computing for major corporations
On the debate around search engines and privacy

Legal Week, Incisive Media (subscription only)
The cost of compliance: offshore tax structures in the spotlight
Between a rock and a hard place: Gibraltar fights back over UK gaming restrictions
Special report on Africa: Lawyers working in Africa talk about the opportunities and the obstacles which lie in the region

Retail Week, Emap (subscription only)
Analysis: E-tail ideas for the ultimate user experience
Analysis: What retailers can learn from the One Direction Marketing machine
Can social media be used for retail sales?

Examples of sponsored content (from events such as Cannes Advertising Festival and Davos World Economic Forum):
'People use terminology to cover up a lack of knowledge'
'You can buy exposure, but you can't buy engagement'
The Havas Social Newsroom: monitoring, responding, creating
Vice Media announces new Global Editor plus a revamped website as it closes the IAB UK’s Digital Upfronts
Millennial Media unveils mobile-first, cross-platform ad solution

AOL celebrates short-form content and its ‘maiden voyage’ in the UK

Microsoft unveils MSN redesign at Digital Upfronts
Google gives you ‘what you want, how you want it’, says its UK MD Eileen Naughton
Twitter expresses excitement about sponsored video services
Yahoo! unveils new advertising product Ad Manager Plus
Mashable unveils new UK site and new marketing tool

Advertising must be brave, collaborative and authentic

Digital media is here and ‘we can’t afford to wait’
Davos 2014: "We must make it easy for people to lead a sustainable life
Davos: the perfect opportunity to take the pulse of the business community

All smiles at the Alliance's hot cocoa hut in Davos, powered by LEAF-to-Home technology
Davos: A time to set clear goals for action
Social physics: how big data and on-demand transportation can revolutionize society
Sustainable mobility "is a matter of survival"
Nissan vice chairman: "We must use technology to overcome challenges"

Click here to see an example of finished corporate writing materials for a leadership advisory firm

Please note that some of the publications I write for are subscription-only so I cannot provide links to all the work I have done to date. Company blogs tend not to be by-lined to me, as is the case with ghost-writing. For more detail please contact me.